Job Description

The Market Research & Insights Lead will be an important contributor to our commitment to accelerated leadership and the maximization of asset value and the launch trajectory of each brand by integrating insights from multiple stakeholders into a cohesive and impactful strategy and tactics. Effective collaboration, both externally and internally, will be crucial for success.

The role is a key partner in driving and facilitating stakeholder (Patient, HCP, Payer) centric insight generation across company Value Drivers (Patient Solutions, Patient Evidence and Patient Impact) at global and regional level, in the field of Neurology and Rare Disease.

Flexibility to work in other therapy areas might be required according to the need.

He/she will collaborate closely with business partners to define, assess and prioritize key business questions. Initially, they will assess whether existing information (primary, secondary information or data sources) addresses these questions. If not, they will work with colleagues from the broader Integrated Insights team (Market Research, Competitive Intelligence, Advanced Analytics) to select appropriate methodologies and techniques to provide insights into the underlying business issues. For the primary market research required they will coordinate with vendors to ensure successful execution of the fieldwork.

Upon completion, they will review the collected data, connect it with potentially other data points and make business-oriented recommendations to their partners, where they identify signals from noise, and deliver impactful insights. They oversee multiple market research projects for early and late stage assets and brands, involving regional and global business stakeholders.

As such key responsibilities include, but are not limited to:

• Demonstrating an in-depth understanding of the therapeutic area, markets and the competitive
• landscape, to ensure the right business questions are being asked.
• Suggesting and building plans that help answer key hypotheses on priority business issues and
• opportunities for the respective needs.
• Actively challenges business stakeholders where needed to ensure optimal usage of company resources and maximize impact on business decisions. Using the Insights Guide as a reference to drive execution of market research activities.
• Demonstrating flair for not just presenting findings but connecting and understanding to drive clear thinking and actions. This includes the ability to synthesize multiple data sources and make critical connections to get to the ‘WHY” behind the “What”.

JOB DESCRIPTION

• Driving actionable solutions: obsessed with the ‘so what’ & the “why” behind the “what”, not just the research ‘answer’. When it comes to Insight generation, he/she can turn observations into insights into action through using best practice approaches, frameworks, and tools. Ensure “impact” is consistently being monitored along all projects.
• Planning and leading agreed market research.
• Working closely together with the regional analytics and advanced analytics teams (US and/or Europe) to ensure the right use of existing data sources support to answer business questions in the most effective way. Closely partner with these teams to triangulate data and insights from primary market research, deliver stronger insight leading to more substantial business impact
• Ensuring that HCP, patient, and payer insights are at the heart of asset and brand strategies /tactics, e.g., campaigns.
• Taking joint leadership on the management of the agreed market research activities, spear-heading new and emerging research methodologies, as well as championing best practice in established methodologies
• Ensuring strong communication with regional/local teams (legal, compliance, safety) so approvals of new initiatives happen smoothly
• Gathering understanding from non-traditional sources (e.g., social media listening, secondary data) in addition to commissioning specific primary research
• Proactively keeping up to date with industry changes, methodologies, tools and techniques and shares with wider team. Embrace new technologies (AI, other…) in order to work in the most effective way.
• Championing the customer (patients) and stakeholders’ (HCP, payers) ‘voice’, ensuring that customers are at the heart of decision making for operational teams
• Ensuring all planned market research is compliant and projects follow global SOP and are loaded into our global MR governance systems.
• Ensuring all market research complies with the Pharmaco-Vigilance Safety Reporting obligations and ensures contracts contain the right PV clauses, vendors receive the right PV training and execute correctly on their PV obligations.

ORGANISATION

Part of the new Integrated Insights and Advanced Analytics team but locally/physically embedded in business teams across geographies

MAJOR ACCOUNTABILITIES

• Strategic Leadership and Partnership. Provide strategic leadership and partnership with internal & external stakeholders on market research driven insights to Global and regional commercial, medical and market access business stakeholders across the commercial life cycle of (an) assets and indications Collaboration.
• Drive tight coordination with the Integrated Insight Tables, but also with the other
• Engines to maximize learnings, best practice sharing and alignment on priorities.
• Drive the execution of global, regional, and local insights research plans and priorities for
• therapy area) in collaboration with the Integrated Insights Lead and Engine teams through coordination and interpretation leading to impactful read-outs
• Ensure the right modalities (or functionality) are used and insight-generation becomes increasingly (secondary) data-driven and analytics led

Profile:

• Mastering project management skills is a must.
• You can partner with and advise on stakeholder insights needs through a deep understanding of the business and knowledge of relevant available insights.
• Critical thinking and health challenge
• Successful track record in previous insights generating roles (market research, business intelligence, analytics…) roles within pharma industry (agency or client side) for at least 7 years
• You think business question first, modality next.
• Excellent networking and leadership skills
• Knowledge of the pharmaceutical industry is a strong plus.
• Experience in distilling insights from primary and secondary sources (quant and qual, literature review). Strong understanding of relevant commercial and medical data, analytics experience (know how to read and use data) is a plus.
• Experience on generating insights for pipeline/early assets is a plus.
• Consultancy background is a plus – being able to partner with the business, answering their business questions through triangulation of a variety of data and insights sources.
• Possess strong quantitative, qualitative, and interpretative skills, and excel as a structured problem solver.
• Pro-actively seek for improvement: look for the best way for company to plan and execute insights demand (allocation of resources, impactful techniques, re-use of methods and results)
• Have an agile mindset and love to test-and-learn
• Communicate clearly and adapt your style to both technical and non-technical audiences. This includes crafting a compelling storyline to convey insights and recommendations to business leaders.
• Analytical thinking, strong with numbers and insightful interpretation
• You are driven by impact

Expected Behaviors':

• Be outcome driven
• Be accountable
• Strive for decision making by consent – not consensus
• External focus
• Continuous learning spirit
• Transversal collaboration
• Dare to challenge the status quo
• Partnering and advisory spirit
• Seeking for continuous improvements
• Self-motivated

MAJOR CONTACTS

• Regional and Global business stakeholders
• Integrated Insights Leads
• Fellow Market Research & Insights colleagues, Competitive Intelligence and analytics teams

KEY PERFORMANCE INDICATORS

• On value, on time, on target project deliverables
• Effective and acceptable behaviour in stakeholder interactions
• Identifying insights as opposed to data points
• Use of knowledge management and increased re-use of insights
• Compliant research: 100% entering and closing of projects in the MR Governance system and execution of SOP guidelines
• Reduction of spend on primary research due to increased use of secondary data analytics

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