Job Description:
Job Title: Salesforce Developer
Location: Irving, TX
Duration: Full Time
Experience: 8+ Years
Job Description
Salesforce Marketing Cloud
Salesforce Marketing Cloud Specialist to support initiatives by designing, implementing, and optimizing multi-channel marketing campaigns. This role will serve as a bridge between marketing operations and data analytics teams, ensuring marketing data is structured, captured, and leveraged effectively for insights and decision-making.
Responsibilities:
• Design and implement customer journeys using SFMC Journey Builder, Email Studio, and Automation Studio.
• Manage and optimize data flows between Salesforce Marketing Cloud and external data systems (e.g., Salesforce CRM, Data Warehouses, CDPs).
• Collaborate with data analytics teams to define tracking requirements, campaign KPIs, and customer segmentation strategies.
• Create SQL queries in SFMC to extract, transform, and load marketing data for reporting and analytics purposes.
• Develop and maintain Data Extensions, subscriber lists, and segmentation logic.
• Support A/B testing, campaign reporting, and data attribution models.
• Ensure marketing data is compliant with privacy regulations (e.g., GDPR, CCPA).
• Provide insights into campaign performance and work with analytics teams to identify trends and improvement opportunities.
Required Skills & Qualifications
• 7+ years of experience working with Salesforce Marketing Cloud.
• Strong understanding of email marketing, customer journeys, and digital campaign management.
• Proficient in SQL, preferably within SFMC’s Query Studio or Automation Studio.
• Experience integrating SFMC with Salesforce CRM, Google Analytics, or BI tools like Tableau or Power BI.
• Familiarity with AMP script and/or SSJS scripting for dynamic content creation.
• Experience working on data analytics or data-driven marketing projects.
• Strong analytical thinking and ability to interpret campaign metrics.
Preferred Qualifications
• Salesforce Marketing Cloud certifications (e.g., Email Specialist, Administrator, Consultant).
• Background in customer analytics, marketing operations, or digital analytics.
• Experience with data privacy frameworks and marketing compliance.
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