Job Description

Overview

The Sales Manager is responsible for bringing the brands to life in-market. Activities will be focused on new distribution, increasing velocity, effective merchandising and promotion in an effort to achieve success with buyers, retail sale staff, and consumers.

Core Accountabilities:

• Identify new on and off-premise accounts to sell-in and promote Suntory RTD Company brands in assigned territory
• Maintain all existing accounts and grow account base
• Achieve or exceed volume and distribution goals in assigned territory
• Account pre-plan and post-review of goals and conversion rates
• Identify, build and maintain 25 high-end and highly visible “Showcase Accounts” within assigned territory that has the following: brand listing on drink menu and/or menu board, backbar placement, drink special feature minimum 1x per quarter and point of sale visible in decision corridor
• Conduct weekly bartender and wait-staff trainings
• Develop and maintain positive partnerships with key account buyers & bartenders
• Develop & Execute promotional events calendar to drive trial and brand awareness
• Build strong distributor relationships to achieve a winning “Share of Mind” beyond our brand size and scale
• Build strong on-premise customer relationships, leverage existing relationships (feels repetitive)
• Implement strategies for menu placements and drink specials (ditto)
• Fully understand and be able to clearly communicate features and benefits of our brands as well as competitor brands
• Develop and maintain overall beverage alcohol and RTD/FMB category knowledge
• Recognize competitive activity and assess impacts/opportunities for Suntory as a result
• Preparation and timely submission of required reports
• Manage budget to maximize effectiveness
• Execute impactful on-premise promotions
• Planning and execution of trade, industry, distributor and consumer-facing events
• Create and maintain account files with up-to-date information
• Evening and weekend hours are required, field-based role with extensive driving to accounts

Skills, Education, & Experience:

• Bachelor’s degree, Business preferred
• Proficiency in Microsoft Office: Excel, Word, PowerPoint, Outlook
• Minimum of 2 years previous on-premise alc-bev experience
• Existing relationships with on-premise accounts and distributor network (beer/FMB preferred)
• Valid driver’s license, acceptable driving record, reliable transportation, proof of registration and insurance
• Candidate must be physically able to lift 40 lbs. on a regular basis
• Ability to obtain a “CA responsible beverage server” certificate

Personal Characteristics:

• Results Driven – Achieves goals and meets deadlines
• Organizational Skills – Ability to prioritize, organize, and execute in a fast-paced demanding environment
• Interpersonal Skills – Ability to develop and maintain internal and external relationships
• Strategic Thinking – Creative thinking to provide unique solutions
• Competitive/Entrepreneurial – Owns territory, accounts and results

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