Job Description

Job Description

Job Description

Are you...

• A natural storyteller who knows how to capture attention online and in person?
• Passionate about building community relationships and curating unforgettable event experiences?
• Obsessed with the little details that make a big impact?

Do you...

• Thrive on total ownership of an event from start to posting?
• Find joy in meeting new people and connecting them to something meaningful?
• Consider Canva, TikTok, and Google Workspace to be your daily creative playground?

Then keep reading. This might be your dream job.

We're on the hunt for a creative and highly organized Marketing & Events Coordinator to be the energetic spark behind Carolina Family Estate Planning's community presence. This is your chance to be the brand's voice and face in the community, online, and at every memorable event we host.

From planning educational seminars and client appreciation events to building social media campaigns and forging local partnerships, your work will shape how people experience and remember our firm.

We're not your typical law firm. And we're not looking for a typical marketer. If you're ready to stretch your creative muscles and leave your mark on something that truly makes a difference in people's lives-let's talk.

Responsibilities:

Community Engagement & Events

• Build partnerships with community organizations that align with our mission.
• Coordinate and represent our firm at off-site presentations and networking events.
• Plan and run unforgettable client-facing and internal events, from logistics to execution.

Workshops & Club Programs

• Support live and virtual educational workshops, including prep, check-in, and follow-up.
• Manage our member-only Continuity Club-think concierge-level customer care.

Social Media & Digital Marketing

• Own the content calendar and lead all things social: TikToks, Reels, posts, engagement.
• Design visual content using Canva and maintain a consistent, on-brand voice.
• Respond to followers and online reviews to cultivate a positive digital presence.

Email Campaigns & Content

• Create and distribute our monthly e-newsletter (layout, graphics, copy, scheduling).
• Track email KPIs and report results to influence future content.

Team Collaboration & Brand Support

• Assist with brand-aligned marketing campaigns and internal content brainstorms.
• Maintain a consistent visual identity across all digital and physical materials.

Reporting & Optimization

• Conduct post-event and campaign reviews to evaluate effectiveness.
• Track metrics and suggest improvements for future outreach efforts.

Budgeting & Vendor Management

• Manage marketing and event budgets, vendor coordination, and materials sourcing.

Qualifications

• Bachelor's degree in Marketing, Communications, Event Planning, or equivalent experience.
• 4+ years in marketing, event planning, or community engagement roles.
• Proven experience in social content creation, video editing, and campaign execution.
• Proficient with Canva, Google Workspace, Asana, and basic video tools.
• Valid NC driver's license and ability to attend off-site events (some evenings/weekends required).
• Strong attention to detail and deadline management.
• Budget-conscious and numbers-driven.

About Carolina Family Estate Planning

Carolina Family Estate Planning, a woman-owned law firm in Cary, NC, is on a mission to provide peace of mind through education, estate planning, and long-term care guidance. We're committed to integrity, innovation, and doing meaningful work with a positive team that thrives together.

If you're creative, enthusiastic, and ready to elevate our brand through strategic outreach and engaging experiences-we can't wait to meet you.

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